My Work
The following projects highlight my work as a key early team member at a tech startup, where I helped build and scale the company into one of Europe's leading FinTech platforms.
A selection of case studies demonstrating my direct contributions to product strategy, go-to-market execution, strategic partnerships, and user experience design. Each project showcases a real-world business challenge and the tangible results we achieved.
Product & Strategy
Product Prioritization Framework
Designing the system for strategic roadmap decisions.​​
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Building the function for market analysis and strategic insights.​​
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Internationalization Strategy
Planning the expansion into new European markets.
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Leading the creation of a market-first product from concept to launch.
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​Series A Fundraising
Developing the business case and strategic narrative for investors.​​​
Growth & Marketing
Launching Digital Banking & Debit Cards
Executing the end-to-end GTM strategy for a digital banking solution.​​​​​
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Big Tech Partnership Pitch
Creating the winning pitch to secure a landmark strategic partnership.​
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Sales Enablement Program
Building a data-driven sales pipeline.